I used to work at a US healthcare company selling a product that doctors prescribe in a medical consultation in a serious medical context that occurs very rarel

I used to work at a US healthcare company selling a product that doctors prescribe in a medical consultation in a serious medical context that occurs very rarely in a person's life. Everything the marketing/product side of the company did was predicated on the notion that the product would be something that people would have an emotional connection to and would be an important part of people's mental landscapes for a non-trivial proportion of their lifetime. Given that the product people concerned must have accepted that the people involved (the patients) would have hundreds or thousands of involvements of similar profundity with other commercial products, I'm not sure what's more worrying: the misjudgement of the role of medicine, or the implication that they think that normal people's brains are teeming with 1000s of emotional attachments to random commercial products.