When that's true, I don't think that's the fault of either of those divisions. The job of one is to build things, and the job of the other is to sell things, an

When that's true, I don't think that's the fault of either of those divisions. The job of one is to build things, and the job of the other is to sell things, and that's it. Considering and analyzing the customer's needs would probably fall under R&D or market research, and piping those findings into other divisions would have to be the job of leadership. So in other words, if a company is making and selling things nobody wants, it's the fault of the decision makers.