https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_Arnell_Group https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_A... "Initial unveiling of t

https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_Arnell_Group https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_A... "Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy,[6] which used such over-the-top language that some suggested that it was part of a viral marketing scheme."