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In many cases, Google gets commissions too. A lot of their ads pay when the person completes a purchase.

• bmau5 1y ago
  Which ads are these? My impression was they are all based on CPC or CP impression
  • jedberg 1y ago
    They have an option for pay per conversion: https://support.google.com/google-ads/answer/7528254?hl=en https://support.google.com/google-ads/answer/7528254?hl=en