6 ms·
Sounds like a branding problem. Why have "37signals" at all if people don't recognize it?
by Herring 18y ago
Sounds like a branding problem. Why have "37signals" at all if people don't recognize it?
- teej 18y agoTheir charge explanation page (http://37signals.com/charge http://37signals.com/charge) looks semi-targeted at whoever pays the bills, who isn't necessarily the person who purchased or uses the product.
- anthonyrubin 18y agoThis phenomenon is extremely common. Most users seem to either call everything by the product name or by the company name. For example users will refer to Office or Windows as MS or refer to MS as Windows. At my current employer some of our users refer to our product and company by the name of the product and some refer to the product by the name of the company. What would you propose they change the name of their company to?