I wish I could find the study but there was one done where people were given the same wine samples and then told how much the bottle cost - either a low or high

I wish I could find the study but there was one done where people were given the same wine samples and then told how much the bottle cost - either a low or high number. People enjoyed the "expensive" wine more and rated it more highly. Like you, at 1M I might feel more like "why did we waste money on this?"