Well, I don't think people turn to Kickstarter funding solely for the money. It's a pretty decent way to do some cheap marketing, too. If you can get $100,000

Well, I don't think people turn to Kickstarter funding solely for the money. It's a pretty decent way to do some cheap marketing, too. If you can get $100,000 from a bank, or $100,000 from 1,000 people in your target market, it makes sense to do the latter. I have no idea if this is or isn't the case with Lifx, but I always viewed Kickstarter as a funding/marketing package.