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> When the analytics produce an obviously wrong conclusion (such as saying you should be shown more car ads immediately after completing the purchase of a car)
by labcomputer 1y ago
> When the analytics produce an obviously wrong conclusion (such as saying you should be shown more car ads immediately after completing the purchase of a car)
Sorry to say: Probably another wrong intuition.
My husband was in an accident that totaled his car not too long ago. So we bought a new one. Then after having it for a few weeks, I realized that I liked many of the new features it had so I started looking for one, too. True story.
The first purchase of a car in our family caused (and, more importantly for this discussion, was predictive of) the purchase of a second car. I’m sure this does not only happen after accidents.
- jqpabc123 1y agoSorry to say: Probably another wrong intuition. I have bought multiple cars in my lifetime. But I have *never* bought one right after another. This is not intuition, it's a fact. No one is suggesting this can't happen --- but is it likely? Is it the norm? "Personalized" ads assume it is --- and erroneously so in my case. Start looking at cars online and you'll be bombarded with car ads for months after you've made a purchase. That ad money was just wasted on me --- and I'm sure on many others as well. "Context sensitive" ads make no such erroneous assumption --- and they still have you covered in any case. You are shown ads only as long as you continue to express an interest in the subject.