3 ms·
isn't there a difference between buying a gallon of milk every week because that's part of your standard household equipment versus an item you buy once every c
by 4ggr0 1y ago
isn't there a difference between buying a gallon of milk every week because that's part of your standard household equipment versus an item you buy once every couple of years?
i think no one would disagree that there are things they buy very frequently, almost on a schedule. (then again, with these items people are probably very accustomed to buying the same brand of milk every week, so ads don't seem reasonable here as well).
- likium 1y agoThe incentive to show post-purchase ads is: 1. people didn't like nth purchase so they're looking for a substitute. 2. reinforce purchase behaviors / reduce buyer's remorse. Ads work at human psychology; they're not fully logical. Though I'm sure there's inefficiency in marketing but if post-purchase ads weren't ROI positive, I doubt the market would be paying for them.
- labcomputer 1y agoLike I said before, this phenomenon is broadly applicable across almost everything. I’m hedging with “almost” because I haven’t personally seen data for every category of product, but I believe that it applies universally. In a sibling comment I replied to someone with an objection that it doesn’t apply to cars… with a personal anecdote that it does, at least sometimes, apply to even cars. Even governments do it: Having previous purchased a nuclear submarine is highly predictive of future nuclear submarine purchases. Likewise, you probably have not purchased a nuclear submarine, which makes me think you probably won’t buy one this year. ;-)