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I do dev work for a marketing dept of a large company and there is a lot of talk about optimizing for LLMs/AI. Chatgpt can drive sales in the same way a blog p
by naet 1y ago
I do dev work for a marketing dept of a large company and there is a lot of talk about optimizing for LLMs/AI. Chatgpt can drive sales in the same way a blog post indexed by Google can.
If a customer asks the AI what product can solve their problem and it replies with our product that is a huge win.
If your business is SEO spam with online ads, chatgpt might eat it. But if your business is selling some product, chatgpt might help you sell it.
- krainboltgreene 1y agoNeat up until the "customer ask" is "What, in X space, is the worst product you can purchase?" Something you have no ability to manipulate.
- charcircuit 1y ago>Something you have no ability to manipulate. What makes you think this?
- krainboltgreene 1y agoBecause I built an LLM, I know how they work.
- NaomiLehman 1y agojust add an arbiter layer on top for the possibility of advertising and modifying the output. not rocket science
- yawaramin 1y agoWhy would a customer ask that? If I'm looking for something, why would I waste time with the worst version of it? I'd just go straight for the best.
- arlcode 1y agoThat is at most temporary. I expect within the next 5 year "partner products" and "LLM-optpmized content" will take the place of SEO. The economic dynamics did not change and the methods will adapt. Why wouldn't Google sell advertisers a prominent spot in the AI summary. That's their whole deal. Why wouldn't OpenAI do the same with (free) users.?
- krainboltgreene 1y agoBecause that’s not how LLMs work.
- fouc 1y agoThey have many ways to manipulate the LLM's results, for example they can use a lot of the same mechanisms that are used to block or filter out inappropriate material.
- krainboltgreene 1y agoGiven that there are entire forums devoted to successfully doing just that (easily) my point stands.
- monkeyelite 1y agoAnd what that means is the usefulness of LLms in recommending products is about to jump off a cliff.
- whatevaa 1y agoThis is what everybody should have expected.
- monkeyelite 1y agoI think it’s going to be even worse - companies are going to go to ChatGPT with lawyers and say you are making false/unfair claims about our product. We should be able to give it this copy with correct information to consume.