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“lifetime” and “unlimited” in any marketing copy should automatically convey legally binding contract language that dominates any explicit language to the contr
by teeray 1y ago
“lifetime” and “unlimited” in any marketing copy should automatically convey legally binding contract language that dominates any explicit language to the contrary and carry forward to successors. Unless they actually mean “lifetime” and “unlimited”, companies should treat those words as radioactive.
- CamperBob2 1y agoBetter yet, just prohibit both terms. They never actually mean what they say.
- jerlam 1y agoI always found it funny when a "lifetime warranty" was retroactively defined to be the lifetime of the product in question. So the warranty expires when the company decides it should expire.
- CamperBob2 1y agoExactly. There's already a rule against perpetual terms in contract law, but for some reason it doesn't apply to advertising.