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Keyword advertising for your company’s own name is a well known mistake: there’s no reason to serve ads to people who are already searching for you. If anything

Keyword advertising for your company’s own name is a well known mistake: there’s no reason to serve ads to people who are already searching for you. If anything the high conversion rate on that sort of keyword is an argument against… using conversion rates as a metric, haha.

ryoshu 1y ago
Used to be a mistake. Now it's pretty clear you have to pay-to-play to get top billing on SERPs.
mcv 1y ago
But keyword advertising on your competitor's name looks very dishonest. I search for company A but get B as top result.