I used to work in a "multi-award winning" agency. They would pay extortionate amounts to win these awards given by people with absolutely no credibility in the

I used to work in a "multi-award winning" agency. They would pay extortionate amounts to win these awards given by people with absolutely no credibility in the industry. It wasn't an award, so much as an endorsement. The sad thing is, it used to work, clients lapped it up.