It is a step further than that. The outrage was started by Chris Rufo. He has spoken publicly and clearly about his strategy of ginning up DEI controversies an

It is a step further than that. The outrage was started by Chris Rufo. He has spoken publicly and clearly about his strategy of ginning up DEI controversies and rallying far right online people to harass targeted businesses as a mechanism of making every business be extremely cautious about doing anything at all that could be considered DEI by right wing weirdos. In the past he amplified things like the Bud Light and Target harassment campaigns. By choosing something so incredibly anodyne as this logo update he signals to businesses that they need to not just refuse to acquiesce to left wing demands but that they need to a right wing movement that (like you mention) can fly into a rage whenever they see a woman in a position of power.