3 ms·
There is no grand conspiracy, the ad industry is massive, and advertising works. Companies would find out pretty quickly that advertising is a waste of money, y
by Workaccount2 1y ago
There is no grand conspiracy, the ad industry is massive, and advertising works. Companies would find out pretty quickly that advertising is a waste of money, yet here we are decades later and they still ad spend like crazy.
It definitely works, and the more tailored the ads, the better they work.
The key is remembering we are talking about average people, not nerdy techno anarchists with router level ad blocking and a pavolonian vomit reflex to seeing the word "sponsored".
- bee_rider 1y agoIt doesn’t require a grand conspiracy, just nobody deciding to rock the boat. It seems that when academics try to measure how effective the ads are, the effect sizes are much smaller than expected or it turns out the companies haven’t run any actual experiments. https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/ https://freakonomics.com/podcast/does-advertising-actually-w... https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/ https://freakonomics.com/podcast/does-advertising-actually-w... > The key is remembering we are talking about average people, not nerdy techno anarchists with router level ad blocking and a pavolonian vomit reflex to seeing the word "sponsored". Sure, dump everyone who is skeptical of ads into this niche weird person case, and it makes it easier to ignore them. Have you actually talked to these “average people,” though? My experience has been that most people just find ads annoying.
- qbit42 1y agoI know lots of people annoyed by ads, but I also have family that buy things advertised on Instagram all the time.