> Then someone came up with idea that people are annoyed with ads because they are not personalised enough No, that was just the public justification so the pu

> Then someone came up with idea that people are annoyed with ads because they are not personalised enough No, that was just the public justification so the public wouldn't think they're so creepy. The actual reason is that they work better. There's an old saying in the ad biz: "I know I'm wasting half my advertising budget. I just don't know which half." The point of personalized ads is to cut the wasted half.