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The big problem with contextual ads is that there's not always a useful context. What kinds of context-driven ads would you insert into a video by a guy who fi
by CamperBob2 1y ago
The big problem with contextual ads is that there's not always a useful context. What kinds of context-driven ads would you insert into a video by a guy who fixes old TVs in his garage? Or one who is building an automatic squirrel feeder run by a Commodore 64?
- antiframe 1y agoElectronic components, tools, marker spaces, 3d printers and supplies, etc. And that's just thinking of the top of my head. With data you could build an effective portfolio of ads. More effective than personalized? Probably not given that with personalization you can target which price band of gear would maximize your return.
- rafram 1y agoHow do you know that people watching videos about a hobby are actually engaged in it themselves? They often aren’t. If they’re watching videos about a guy who does TV repairs for entertainment but their real passion is sewing, it makes more sense to show them sewing machines than electronic components.
- vunderba 1y agoIt's not an either/or problem. If context = sufficient then show contextual ads, else fallback to generic garbage. And fixing old TVs / C64? Could literally show ads for any retro game company, or digikey, or pcbway, etc etc.