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It's very easy to forget to challenge your assumptions, and one of those assumptions is "more data = always good"
by fao_ 1y ago
It's very easy to forget to challenge your assumptions, and one of those assumptions is "more data = always good"
- awalsh128 1y agoI don't think they are necessarily saying that. The data driven aspect is to connect users actually wanting or interested in something. The measure of this is the conversion rate, which is where the user actually clicks on the ad. You can also connect these with purchases from the ad buyer. The data driven piece is all the variables involved in developing functions that maximize this. At that point it is basically data science.