That's my interpretation of it. As for scale... There is only a tiny fraction of the industry that can support their life on writer's income, let alone be a ho

That's my interpretation of it. As for scale... There is only a tiny fraction of the industry that can support their life on writer's income, let alone be a household name. It probably does become just lost sales at that point, but to reach that, you're probably already beyond most competitive forces, leaving only piracy around.