> Customers always end up paying for inefficient supply chains. Obviously not. There is nothing that compels a customer to do business with an inferior compet

> Customers always end up paying for inefficient supply chains. Obviously not. There is nothing that compels a customer to do business with an inferior competitor, if there is an alternative. The end result of having a sufficiently inefficient supply chain can be that the company involved goes out of business, as it cannot operate at a profit.