Make the argument why the bus company that provides bus-based transportation near one's home/work should spend marginal income on fancy emerging technologies in

Make the argument why the bus company that provides bus-based transportation near one's home/work should spend marginal income on fancy emerging technologies instead of on higher-quality service (or lowering ticket prices if somehow service quality has reached an upper limit)? Sure if the state or feds want to pay the extra costs to get such technology out there into production, make them an offer as the local bus company how much they'd have to chip in for you to deploy that.