It is still their fault because at the end of the day they choose to do this. Yes, the incentives encourage them to make that choice, but if I offer you a milli

It is still their fault because at the end of the day they choose to do this. Yes, the incentives encourage them to make that choice, but if I offer you a million dollars to murder someone and you do that, you're still responsible for what you did. Now the definition of "their" needs clarification here. Google as a whole cannot be meaningfully morally responsible because it is not an actual person, and as such, not entity that possesses the ability to be moral or immoral in the first place. It's an organization. But all organizations are run by people, and people at the top do have a lot of capacity to make meaningful choices. When they make choices that they do, we can and should hold them morally accountable for them. Meaningful regulation is also good, but, well, consider two societies: one has low rates of property crime because of draconian enforcement, the other because people just choose not to do it despite very little enforcement. Which society is more pleasant to live in?