And yet they always knew that ad-supported business is going mean enshittification. Kagi website has this epic quote from the original Google paper to drive the

And yet they always knew that ad-supported business is going mean enshittification. Kagi website has this epic quote from the original Google paper to drive the point home: "The goals of the advertising business model do not always correspond to providing quality search to users... advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers." — The Anatomy of a Large-Scale Hypertextual Web Search Engine, Sergey Brin and Lawrence Page, 1998