Answering myself. For those interested in AMD fall late 2010, Jim Kellers Computer History Museum Oral history is really great on what the issues with AMD were

Answering myself. For those interested in AMD fall late 2010, Jim Kellers Computer History Museum Oral history is really great on what the issues with AMD were at the time, and how they turned it around. Interestingly, he said he didn't really bring in many new people, AMD had great people, and it was more a matter of reorganizing and refocusing on the right things.