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If that ad brings them to what they were looking for... does it matter?
by zacharycohn 14y ago
If that ad brings them to what they were looking for... does it matter?
- webwright 14y agoIt seems pretty unlikely that the highest bid ad is as good as the #1 organic search result for the same click. As advertisers get more savvy, these ads generally go to landing pages (limited navigation, tight funnel). In the rare case that the #1 ad is better than the #1 organic result, you're right-- it doesn't matter. The other 99% of the time, it does.