I remember reading this a few years ago. We had an SEO firm perform some site analysis for a previous site and have just taken onboard the main principles and t

I remember reading this a few years ago. We had an SEO firm perform some site analysis for a previous site and have just taken onboard the main principles and tried to replicate them. I think thats a good assumption reading up on it in more detail, the relevance of the rank itself is a very small factor in the performance of the site and its keywords etc. I think we may have some relevant high worth links coming in that i wasnt previously aware of, our own link building campaign rarely acheived more than a PR5 or PR4 site so I will look into the backward links.