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My favorite behavioral economist is Dan Ariely - his TED talk "Are we in control of our decisions" is really valuable to entrepreneurs. Link here: http://www.te
by James_Henry2 14y ago
My favorite behavioral economist is Dan Ariely - his TED talk "Are we in control of our decisions" is really valuable to entrepreneurs. Link here: http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...
- dmix 14y agoThere's also a good book called Subliminal that discusses the neuroscience of how our subconcious brain make decisions that we often believe we made ourselves. http://www.amazon.com/Subliminal-Your-Unconscious-Rules-Behavior/dp/0307378217/ http://www.amazon.com/Subliminal-Your-Unconscious-Rules-Beha...