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Hilary Mason is brilliant. But Yahoo knows what they're doing when it comes to their advertising. YahooMail is one of the most valuable properties on the web in
by hooande 14y ago
Hilary Mason is brilliant. But Yahoo knows what they're doing when it comes to their advertising. YahooMail is one of the most valuable properties on the web in terms of CPM. Their ad display makes for a crappy UI experience, but it also makes them a lot of money.
- hexis 14y agoIt's easy to see the money they make from ad clicks, but it can be hard to see the money, reputation, and respect they lose to get it.
- jmount 14y agoAnd that has always been the problem with Yahoo and their toolbars: they are predatory so you can't trust them or recommend them.
- wpietri 14y agoI'm amazed that you can look at the wreck Yahoo has become by blind optimization and say they know what they're doing. In the particular case of Yahoo Mail, their crappiness has driven off large numbers of high-end users. They also lost a lot of great staff who were tired of working on crappy things for managers who didn't give a shit about the users or the workers as long as the numbers were good and their political power increased. Yahoo's a classic example of what happens when you know the price of everything and the value of nothing.
- mbesto 14y agoAs someone already pointed out, these types of CPM offer NO value to the customer. Does it help Yahoo in the short term? Probably. Long term? Probably not.