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You're jumping to conclusions about the losses. Apple can stop selling hardware and continue selling services, which are a significant portion of margin-rich re

You're jumping to conclusions about the losses. Apple can stop selling hardware and continue selling services, which are a significant portion of margin-rich revenue. Unless Apple devices become illegal to import or use (unlikely), the resultant gray market will starve said governments of significant yearly iPhone + case purchase VAT Apple might lose something like 1/2 the revenue you suggest in a realistic scenario. 12% is nothing for a company like Apple who has a strong POV.

aranelsurion 1y ago
> Apple can stop selling hardware and continue selling service For a few more years until their former customers move on to competitor's walled garden and become their customers. > starve said governments of significant yearly iPhone + case purchase VAT I can't believe any government seriously feeling the lack of VAT from iPhone sales. That's tiny, even for tiny countries in the EU. Not to mention lack of iPhone sales don't equal lack of Smartphone sales, and grey markets would make an already pricy product even pricier and less desirable because of lack of support, warranty etc. Other brands will sell, and VAT will be collected.
- leakycap 1y ago
  > until their former customers move on to competitor's walled garden Ah yeah, people really don't mind giving up things like iMessage, as we've clearly seen.