4 ms·

Unique monthly users: * Slashdot: 3.7 million * SourceForge: 40 million * Freecode: 0.5 million

thenomad 14y ago
Hmm. Let's assume 2 page views per visit for simplicity. 44.2M visitors /mo = 88.4M page views /mo If they're bringing in $20m revenue per year, that means $1.66m per month, or $19 CPM, more or less. Either they've got a lot of page views per user or they're monetising at pretty high rates. Do /. or Sourceforge have non-ad monetisation methods, or are they just getting very good ad deals?
- TylerE 14y ago
  Or 2 pages per visit is an absurdly low number.
  - vidarh 14y ago
    Back when I used to visit Slashdot, it'd be more like a pageview every 5 minutes. The core audience used to be extremely dedicated. I wouldn't be surprised if their pages per visit number is still abnormally high.
    - gknoy 14y ago
      Yes, but I think we all use adblock, so I'm not really sure where their views and clicks would come from.
  - manys 14y ago
    Not since the grand redesign(s). It's been pretty much maddening to use for at least a few years, so my readership has gone down from 10+ PV/day to <1/wk. My uid is 115xxx. Couple this with their editorial mechanism posting the same 30 word blurb for the same news item everybody else is posting, only two days later after every body has said their piece, what's the upside? The commentary there is no better than other places.
- Danieru 14y ago
  Sourceforge has very aggressive ads, think video, with decent targeting of a high value market. Slashdot also has the high value market, less aggressive ads, but tons of pageviews per visit. Altogether the numbers to do not appear absurd.
  - Spoom 14y ago
    Importantly, for long-time contributing members of the site, Slashdot gives you a checkbox to turn off ads entirely. (You have to re-check it every so often.)
- fortino 14y ago
  FWIW, I know first hand that their rate card CPM's would start around $30 and go over $100 for their 'Immersion' unit.
  - thenomad 14y ago
    Yowza. That's ... quite expensive.
- jlgreco 14y ago
  Slashdot allows users to pay some amount of money to "subscribe" for some minimal benifits. I doubt they make much on that though.

Hmm. Let's assume 2 page views per visit for simplicity. 44.2M visitors /mo = 88.4M page views /mo If they're bringing in $20m revenue per year, that means $1.66m per month, or $19 CPM, more or less. Either they've got a lot of page views per user or they're monetising at pretty high rates. Do /. or Sourceforge have non-ad monetisation methods, or are they just getting very good ad deals?

TylerE 14y ago
Or 2 pages per visit is an absurdly low number.
- vidarh 14y ago
  Back when I used to visit Slashdot, it'd be more like a pageview every 5 minutes. The core audience used to be extremely dedicated. I wouldn't be surprised if their pages per visit number is still abnormally high.
  - gknoy 14y ago
    Yes, but I think we all use adblock, so I'm not really sure where their views and clicks would come from.
- manys 14y ago
  Not since the grand redesign(s). It's been pretty much maddening to use for at least a few years, so my readership has gone down from 10+ PV/day to <1/wk. My uid is 115xxx. Couple this with their editorial mechanism posting the same 30 word blurb for the same news item everybody else is posting, only two days later after every body has said their piece, what's the upside? The commentary there is no better than other places.
Danieru 14y ago
Sourceforge has very aggressive ads, think video, with decent targeting of a high value market. Slashdot also has the high value market, less aggressive ads, but tons of pageviews per visit. Altogether the numbers to do not appear absurd.
- Spoom 14y ago
  Importantly, for long-time contributing members of the site, Slashdot gives you a checkbox to turn off ads entirely. (You have to re-check it every so often.)
fortino 14y ago
FWIW, I know first hand that their rate card CPM's would start around $30 and go over $100 for their 'Immersion' unit.
- thenomad 14y ago
  Yowza. That's ... quite expensive.
jlgreco 14y ago
Slashdot allows users to pay some amount of money to "subscribe" for some minimal benifits. I doubt they make much on that though.