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The icon reminds me of Instagram. Is it possible that something as simple as that did increase the downloads?

• tayl0r 14y ago
  That was my thought as well.
• paulyan 14y ago
  Hi @reidrac, i guess you're right. Anyway it's an Instagram iPad app, the simplest way to make user accept an app is make him/her understand what the app does at first glance. The new icon better conveys the info