"If we could interactively configure our screens to reflect our interests, publish them out via a social graph to our natural affinity and peer groups, and then

"If we could interactively configure our screens to reflect our interests, publish them out via a social graph to our natural affinity and peer groups, and then test content and information flow against advertising models until we find the best mix…. The growth would be explosive, the stickiness fly-paper strength, the incentive for third parties to build and market to power users an offer they couldn’t refuse." Say what now?