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Ask HN: Is there something wrong with our website?
Dear HN,
We are a small start up from Finland. A short while ago we have released the website dedicated to our audience segmentation/targeting/re-targeting tool.
http://inpref.com
After launching an ad campaign on LinkedIn, we noticed that the drop-off rate was very high.
We know that HN always gives valuable feedback, so we thought we should ask you. What is your overall impression of the website? Is something unclear in the mainpage copy? Any other remarks?
Thank you for your help!
- Tanja 14y agoAaand to make the link clickable: http://inpref.com/ http://inpref.com/
- facorreia 14y agoMaybe the issues start with the headline. I'll scan it and decide whether I want to keep reading. "Make your cookie database play by your rules." Do I want that? Why should I care? What's "my cookie database" anyway? This ambiguous copy and the disturbing visual effect of the headline font over the slanted background pattern may be responsible for a chunck of your drop-off rate. I suggest you A/B test it if you have enough traffic for that.
- Tanja 14y agoYes, we will do A/B testing, we just thought it would be a good idea to get some feedback first and know what issues to pay attention to during testing. And your cookie database is the cookies of your website visitors. Is this really unclear? I'll definitely look into explaining it better then. Thank you.
- mooism2 14y agoyour cookie database is the cookies of your website visitors What do your future customers call it? If there's one thing I remember from patio11's podcast that was posted here yesterday, it's that you must use your customers' language --- their terms, their jargon. Not yours.
- Tanja 14y agoThis is a great point! We even had to do some research about this right now. Apparently our customers refer to this simply as "cookies", but when we checked our competitors' websites, they seem to avoid the mention of cookies completely. Which presents a problem in itself, because if you're operating in Europe, the customers have to be aware of the cookie collection to put a notification about this on their website. But this is absolutely something that we need to consider. Thanks!
- facorreia 14y agoTerminology apart, having read the page it seems what you offer is ways to analyze data about my visitors. That I could care about. So my feedback is: work on your headline. I don't think it clearly communicates your value proposition.
- Tanja 14y agoNoted!