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I would love to see trademark law changed to ban this practice. Google, etc should not be allowed to, in effect, charge money to avoid having one’s trademark be
by amluto 1y ago
I would love to see trademark law changed to ban this practice. Google, etc should not be allowed to, in effect, charge money to avoid having one’s trademark become a search term for a competitor.
Paying for ad slots to raise brand awareness is one thing, but a search for a trademark should resolve first to a valid holder of that trademark.
- xcrjm 1y agoWhy would that happen? Participating large businesses are completely fine with the existing practice. Sure, someone can bid on your trademark, but you can also bid on theirs and probably don't want to lose that ability.
- redserk 1y agoFortunately laws aren’t limited to be exclusive to large business interests and, at least occasionally, can be drafted with intent to benefit consumers in a market.