3 ms·

Well SEO on its own is not that useful. SEO to drive conversion is very very useful. To generalize, what's the final objective of doing SEO? Common answers are

Well SEO on its own is not that useful. SEO to drive conversion is very very useful. To generalize, what's the final objective of doing SEO? Common answers are "get more buyers", "get more subscribers", "get people do download X", etc. To give you an example: I have a PR5 page that ranks in the top 10 for a 50m results query. The page has links from really (really) awesome sites (think multinational companies). Traffic from this query? Minimal. Why? It's not a commonly used keyword and certainly doesn't drive that many subscribers to the site.

mcdowall 18y ago
Exactly, were aware of the relevance of keywords and the optimization of our deep level pages with more detailed keywords. We have started a review this week of our internal link structure and the use of more specific travel terms, ie 'holidays in tunisia' or 'package holidays in tunisia' for our deeper destination pages. Hopefully the relevancy of these search terms coupled with a well performing site should yield better results than we could ever anticipate for 'travel' or 'holidays' etc!! Cheers for the input