> This is kinda like Amazon retargeting you with alternative toasters after you just bought a new toaster. Most people think this is stupid. Well, the most like

> This is kinda like Amazon retargeting you with alternative toasters after you just bought a new toaster. Most people think this is stupid. Well, the most likely cohort to buy a new toaster is a person that just bought one because they’re not satisfied with their purchase. I don't think that makes sense. The goal of Amazon can't be to have you unhappy with shopping on Amazon, if for no other reason that returns cost money.