This is not allowed and the advertisers are on borrowed time: https://support.google.com/adspolicy/answer/6118?hl=en https://support.google.com/adspolicy/answer

This is not allowed and the advertisers are on borrowed time: https://support.google.com/adspolicy/answer/6118?hl=en https://support.google.com/adspolicy/answer/6118?hl=en You can bid on competitor's keywords, but not use their trademarked name in the copy, especially not in a deliberately confusing way. But I don't think Google moderates this very proactively.