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Or "super-premium" vodka. That's an entire product that didn't even exist until someone decided to create it, largely as a way for people to demonstrate to oth
by Kadin 14y ago
Or "super-premium" vodka. That's an entire product that didn't even exist until someone decided to create it, largely as a way for people to demonstrate to others that they're well-off enough to purchase super-premium vodka.
If you can get yourself into a "value through market position" opportunity early on, it seems like a license to print money.
- beedogs 14y agoThere are even weirder examples of this in the alcohol market. Jeroboam and methuselah bottles of champagne are easily 200-400% more expensive than the equivalent amount of alcohol packaged in normal-sized bottles. I always found this amusing, like a tax on ostentatiousness.
- KingMob 14y agoIn China, there's a version of PBR that costs $44 per bottle.