> It would be more accurate to say, your audience does not have the experience and context necessary to turn the facts into a decision criteria. I don't agree

> It would be more accurate to say, your audience does not have the experience and context necessary to turn the facts into a decision criteria. I don't agree. Humans are fundamentally social and illogical creatures, and in many cases regardless of the experience or context they have, they will make decisions based on social factors regardless of hard logic.