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This is commonly referred to as the Osborne effect. Apple have a similar issue when the rumours of the next iPhone start making the rounds. With Apple it's lik
by Smerity 14y ago
This is commonly referred to as the Osborne effect. Apple have a similar issue when the rumours of the next iPhone start making the rounds.
With Apple it's likely less of an issue considering they have an impressive profit margin on their products and a strong lock on their target market. If the recently announced iPhone doesn't sound too impressive the customers are still likely to buy it as they're unlikely to consider other alternatives as an interim.
[1] http://en.wikipedia.org/wiki/Osborne_effect http://en.wikipedia.org/wiki/Osborne_effect
- deleted 14y ago[deleted]
- netcan 14y agommm. Advantages & disadvantages. As mac user, I feel like they have a strong lock on me. Since product releases are infrequent and I wil own it for 4-5 years, I hesitate when buying a new one (I don't want to start 18 months behind). Androids move fast enough that buying a new one you are guaranteed to find yourself a few months behind within a few months. But, it will only be a few months.