Part of the appeal of software is that it's so low friction that you actually can be a small team and take on giants. I love hardware but I have basically aban

Part of the appeal of software is that it's so low friction that you actually can be a small team and take on giants. I love hardware but I have basically abandoned any hope of bringing products to market. Just to get compliance certifications can cost upwards of $250k for a basic product, nevermind needing to wrangle with supply lines, manufacturing, and physical distribution. Forget it. You all have seen the graveyard of Kickstarters. At my day job though, these huge costs can be readily absorbed and amount to a small fraction of the total cost.