I never meant to imply that inexperienced users were definitely moving to NoSQL. I would imagine that orders of magnitude more of them are still using MySQL due

I never meant to imply that inexperienced users were definitely moving to NoSQL. I would imagine that orders of magnitude more of them are still using MySQL due to its pervasiveness. Only that if they were the current complexity of RDBMS would be a big factor. Accessing a database as a REST service like say CouchDB or having fluid schemas like MongoDB is much easier to handle than ER models.