EDIT: Seems we both edited our posts at the same time An edit-off at 10 paces. Draw! I think the whole thing is fascinating. From a marketing perspective it's

EDIT: Seems we both edited our posts at the same time An edit-off at 10 paces. Draw! I think the whole thing is fascinating. From a marketing perspective it's amazing how De Beers manufactured demand for diamonds out of near nothingness. it seems odd that the cartels wouldn't go head to head This is an example of mutually assured destruction at play. The big players can't go head-to-head selling what is essentially a commodity good, without price cutting which would eventually lead to diamonds being sold for their true value. None of the players are interested in that.