I don't get the initial motivation. I'll add a disclaimer that my job is to build apps for b2b/d2c in Shopify for brands that are migrating. I'd say that's the

I don't get the initial motivation. I'll add a disclaimer that my job is to build apps for b2b/d2c in Shopify for brands that are migrating. I'd say that's the hard part. Setting up a shop in Shopify isn't hard at all. The text doesn't really tell me what their struggles were.