Have you read the whole article? The author is not disagreeing with you. He is very specifically agreeing with your point. Apple is selling more than just "hard

Have you read the whole article? The author is not disagreeing with you. He is very specifically agreeing with your point. Apple is selling more than just "hardware", they're not just selling a piece of metal and silicon. That's what the author is saying is dead. Doing what Apple does, selling hardware + software + brand, is what's still alive. So you and the author are not disagreeing. What he is saying is not that no one will ever build a tablet again. He's saying making money off the hardware alone is a bad idea. And that you need to sell more than that to make a good profit. I used to work with jewelry, you could make the same argument that selling rocks is dead. But if you put the right branding, and tell the costumer a compelling story. We could literally sell a product for a 10x~20x profit margin. And yet, selling rocks is dead. Selling jewelry isn't.