The differentiator is market value. Any company that does engineering "well" likely has slower growth and a smaller PE multiple. Consequently, you don't hear

The differentiator is market value. Any company that does engineering "well" likely has slower growth and a smaller PE multiple. Consequently, you don't hear about it nearly as much as the splashy, full-financial-speed-ahead companies. Tl;dr - don't buy products or services from companies with high valuation stock prices... they're making that profit somewhere