It would have helped if the author had specified the particular instantiation of Cracker Barrel earlier in the article. From outside the USA it's a name most a

It would have helped if the author had specified the particular instantiation of Cracker Barrel earlier in the article. From outside the USA it's a name most associated with a brand of American cheddar cheese. A simulacron of cheese seemed intriguing. It took seven paragraphs until he dropped the hint that it's also a shop brand.