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I think Tim Cook has done an outstanding job as CEO. He's done a solid job making the most of Jobs' vision after he passed. But at this point, there’s not much
by WheelsAtLarge 1y ago
I think Tim Cook has done an outstanding job as CEO. He's done a solid job making the most of Jobs' vision after he passed. But at this point, there’s not much left to work with. He’s great at turning a vision into profit, but he doesn’t seem to have the vision needed to lead Apple into the future. Thinner iPhones aren’t going to cut it for much longer.
He needs to find an engineer with real vision someone who can drive Apple forward. And that person has to have the finesse that Jobs had, while also being ruthless enough to get things done. It's a tall order, but it needs to happen soon.
Otherwise, I can see Apple turning into another IBM; a company that’s still around, but no longer leading the tech world.
It's time for Cook to move to the Chairman's position.