How will they pay for it? Subscription-based software made a lot of products affordable. $49.95 a month indefinitely is a lot easier for many small businesses

How will they pay for it? Subscription-based software made a lot of products affordable. $49.95 a month indefinitely is a lot easier for many small businesses to sustain than a lump sum of $1,500 for a software package. Considering how undercapitalized most small businesses are, it's not hard to see why many of them may prefer to rent the software instead of buying it.