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As ludicrous as i may sound, would contrived anger over companies/sports teams refreshing logos/mascots etc fall under this umbrella? Back when Pepsi refreshed
by lawlessone 1y ago
As ludicrous as i may sound, would contrived anger over companies/sports teams refreshing logos/mascots etc fall under this umbrella?
Back when Pepsi refreshed their logo, the reaction was mostly just people making fun of it. If they did the same now it seems like there would be anger.
- uncletaco 1y agoThe reaction to most companies changing logos now is just making fun of it. Look at cracker barrel.
- kubb 1y agoWeren't people going around saying that the new logo is woke or some nonsense like that?
- uncletaco 1y agoSome, sure, but most people were upset that it was bland and followed the trend of other companies that have been removing texture or uniqueness from their brand logos in favor of simple branding. I sincerely doubt Steak 'n Shake tweeting "fire the CEO" was a serious call to action so much as it was jumping on the hate train for fun.
- thomassmith65 1y agoIt's obvious why they changed their logo. It's not the mascot's ethnicity and gender; it's that he looks like he's straight out of a 1990s "100,000 Pieces of Vector Clip Art" CD.
- dfxm12 1y agohttps://x.com/DonaldJTrumpJr/status/1958279379408372204 https://x.com/DonaldJTrumpJr/status/1958279379408372204 The framing isn't just that it is "woke", but, more to the essay, that they're destroying a classic American aesthetic. They're very much making this out to be: it's us vs them, and mythologizing tradition. Equating corporate identity as American history does well to push corporate capitalism, but funnily enough, the logo only goes back to 1977. It's only as old as Don Jr!
- conn10mfan 1y agohttps://www.unpopularfront.news/p/the-cracker-barrel-hyperreality https://www.unpopularfront.news/p/the-cracker-barrel-hyperre... this may be of interest to you
- lawlessone 1y agothanks, was a good read.
- dfxm12 1y agoI don't think it is ludicrous. The mainstream media hammers home that change is bad (without really reflecting on why), even meaningless aesthetic changes. They equate these logo and mascot changes are a threat to your way of life. Manufacturing small controversies like this conditions their viewers that they must always prefer the previous status quo, i.e. the cult of tradition.